Online Customer

A prospect visits your website to shop online. Your site visitors can easily shop for parts, accessories and clothing from your online catalogs. Additionally, they can see major unit inventory that is automatically loaded from your DMS. If the visitor requests additional information from the website, the prospect’s information is automatically entered into the CRM module and assigned to a sales person for rapid follow-up. If the visitor makes a purchase through the website using a credit card, the information is automatically entered into the DMS for order processing. After the purchase, follow-up letters and surveys are sent from the CRM system to maintain contact with the customer and improve the lifetime value of the customer.