“Three powerful systems working together to help maximize dealer productivity and revenue.” Laurn Rice, ADP Lightspeed.

To stay competitive in the market, dealerships have adopted multiple technology solutions. Many dealers started with a Dealer Management System (DMS) and later added a website and a Customer Relationship Management (CRM) system. These separate systems helped dealers improve efficiency, marketing reach and increase customer loyalty; but also increased the need for clerical management to keep the three separate systems in sync.

The goal of the Dealer Solutions Alliance initiative is to bring integration between ADP Lightspeed’s DMS, V-SEPT’s CRM and 50 Belows’ website systems. Allowing dealers to eliminate time consuming double or even triple data entry along with a complete view of our their customers move from acquisition to retention. With this complete understanding of customer conversion, dealers can indentify new opportunities to increase lifetime customer value.